Consistency Breeds Growth

Absorbing market share of CrossFit niche with impactful, educational content.

Consistency Breeds Growth (CBG) is a premier nutrition coaching program specifically designed for women in CrossFit. Founded by Justin Romaire, a Yale-educated organic chemist, CBG leverages scientific expertise to help athletes achieve their physical and mental peak. The program focuses on a holistic approach, emphasizing the importance of not just what to eat, but when and how, tailored to each individual's unique needs and lifestyle.

Our Collaboration

We at Wick Studio partnered with CBG to enhance their digital presence and cement their position as leaders in the CrossFit nutrition niche. Our collaboration focused on creating engaging and educational content across Instagram, TikTok, and YouTube, strategically designed to resonate with their target audience and amplify their brand message.

What We Did

  1. Content Creation: Since partnering up, we've produced hundreds of short and long-form videos that highlight key aspects of CBG's programs, such as the benefits of the Intrinsic Diet, fat loss strategies, and body recomposition techniques.
  2. Strategy Development: Our team worked closely with CBG to develop a robust content strategy that aligns with their mission and goals. This included planning content calendars, identifying key topics, and ensuring consistency across all platforms.
  3. Editing and Posting: We handled the post-production editing of their video content to ensure it was polished and professional. Additionally, we managed the scheduling and posting of content to maximize engagement and reach.
  4. Engagement and Community Building: By creating compelling content and leveraging platform-specific features, we helped CBG build a strong online community. This increased their follower base and fostered deeper connections with their audience.
Founder, Justin Romaire with CBG athlete Danielle Brandon. Danielle finished 4th place in the 2023 CrossFit Games.

Results

Our efforts significantly boosted CBG's online presence, helping them attract a broader audience and solidify their reputation as experts in CrossFit nutrition for women. The engaging and educational content not only drove more traffic to their social media channels but also translated into higher engagement rates and increased client inquiries.

By focusing on a social-first strategy and providing comprehensive support in content creation and strategy, Wick Studio has played a pivotal role in the growth and success of Consistency Breeds Growth.

For more information about Consistency Breeds Growth, visit their website here.

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