I fell into this industry by accident, but I’m certainly still here on purpose. Growing up, I was surrounded by digital media—consuming it, studying it, and creating it. My high school years were spent in an Apple-distinguished program that traded textbooks and exams for iPads and digital presentations. But beyond being an “iPad kid,” I was someone who paid attention to the details, always striving to make things look a little better, a little more polished than my classmates. These were the details that others might overlook but would keep me up at night if I didn’t address them.

That same mindset carried into my early career in the digital agency space. It was the success I found in running and scaling social media accounts for my first clients that allowed me to turn this into a 'real' job (even if my parents might say otherwise...). While everyone else seemed focused on growing content agencies by competing on price, I decided to take a different approach. I didn’t see my clients as just clients—they felt more like partners. After all, we were working together for months, sharing a long-term vision.

Through these partnerships, I gained a deep understanding of the businesses we were promoting through the content Wick was creating. Eventually, I realized I wanted, and deserved, a bigger stake in the success we were building. That’s when Wick evolved into what it is today: a venture studio. I was no longer content to sit on the sidelines, watching products get built poorly and then marketed with my strategies. By combining my technical skills, team-building experience, and understanding of the social media landscape, partnering with creators to launch digital products became the perfect next step.

I also saw how disjointed things were for my partners before they came to Wick. One agency handled content, another managed sales, a contractor did web development, and a couple more took care of account management—it was chaotic. Building a long-lasting business is nearly impossible when everyone’s out of sync. With Wick, we’re more than just a service provider—we’re business partners. We’re not interested in short-term cash grabs; we’re here to build real products with creators who are in it for the long game.