ZUGU

When we started working with ZUGU, the iPad case company, we knew we wanted to take a different approach. Posting standard photos and videos of the product might work for some brands, but we felt there was a better way to capture attention. Instead of making the case the sole focus, we decided to weave it into more creative formats—content that felt less like an ad and more like something you’d naturally come across and enjoy on your feed.

We leaned into ZUGU’s strong creator network, using their high-quality footage as a starting point. From there, we focused on blending the product into scenes and stories where it felt like a natural fit. Whether it was showing the case in action during a busy workday or tucked into a beautifully shot workspace setup, the idea was to let the product shine without shouting about it.

This approach gave the content a modern, native feel—something that grabs attention not because it’s flashy, but because it fits seamlessly into the kind of content people already love. It’s a small shift, but it makes a huge difference in how the brand is perceived.

For ZUGU, this wasn’t about reinventing the wheel but about stepping away from the obvious and leaning into something more creative and authentic. The result? Content that didn’t just showcase their cases but elevated the way people think about them.